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Learning Path

Non-Linear: Random Order

About the Course

Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.


Course Study Materials
Search engine basics

Search engines catalogue the Internet to help connect searchers with exactly what they're looking for. That makes them a great marketing tool. This video covers: *a brief history of search engines *how search engines changed business *why search is a good place to start.

How search engines work

Search engines examine all the pages on the World Wide Web, categorise them and put them into a logical order when you search for something. Understanding how this works can help your business. This video will cover: *how search engines find web pages *what they do with the web pages they find *how they decide what to show on search results pages.

How search engines see the web

If you want to make sure your website turns up in more search engine results, stay tuned for this video, which includes: *how search engines understand what's on a web page *which parts of a web page help search engines do this *how to make your web pages more visible to search engines.

Organic search explained

When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This video covers the content found in the organic results. You'll learn: *what organic results are *what search engine optimisation (SEO) is *how good website content affects the organic search results.

Paid search explained

When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This results page is organised into different sections; this video covers the adverts. You'll learn: *a bit about advertising on search engines *why advertising on search engines is so effective *how advertisers compete for an opportunity to show ads on the search results page.

Google search console

When it comes to your website, the more information you have, the better. In this video you'll learn: *what Search Console is, and how it can help *some of its useful features *how to set it up.

This is not a certification course. this is a job-ready course and job-guaranteed course. no certification will be issued.

  • 60 hours Learning Content
  • 100% online Courses
  • English Language
  • Certifications


Registration opens on 04-02-2019


Your registration details are under review. It should take about 1 to 2 working days. Once approved you will be notified by email and then you should be able to access the course.

Course Approved

Approval Pending - In-Progress

Course access details will be shared within 24 hours.
For help contact: support@ulektz.com

Course Enrollment


Course starts on 06-03-2023


You have completed 6 hours of learning for 17-06-2024. You can continue learning starting 18-06-2024.


This course can only be taken in sequential order.


You have completed the course. You will be notified by email once the certificate is generated.


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Result Summary

How to Enhance and Protect your Online Campaign