uLektz Skills

Learning Path

Non-Linear: Random Order

About the Course

uLektz EdTech Business Associates Certification Program

Course Study Materials

Module 1: About uLektz and its products

1.1 About uLektz
1.2 uLektz Books - A Brief Overview, Target Audience and Competitors
1.3 uLektz Campus - A Brief Overview, Target Audience and Competitors
1.4 uLektz Skills - A Brief Overview, Target Audience and Competitors
1.5 uLektz News - A Brief Overview, Target Audience and Competitors
1.6 uLektz Events - A Brief Overview, Target Audience and Competitors
1.7 uLektz Meet - A Brief Overview, Target Audience and Competitors
1.8 uLektz Jobs - A Brief Overview, Target Audience and Competitors
1.9 uLektz Connect - A Brief Overview, Target Audience and Competitors
uLektz and its products - Assesssment 10 Questions

Module 2: Higher Education Industry

Higher Education - Reports and Statistics https://www.education.gov.in/en/statistics-new

2.1 Introduction
2.2 Abouit NAAC
2.3 About NIRF
2.4 About NBA
2.5 About UGC
2.6 New Education Policy - Key Takeaways
2.7 Digital Initiatives in Higher Education
Higher Education Industry - Assessment 15 Questions

Module 3: Ed Tech as Industry

3.1 Introduction Edutech Industry in India with Examples
3.2 Overview of Higher Education Industry
3.3 Merits and demerits of EdTech Industry in India
3.4 Trends in Education Technology
3.5 Educational Software Services
Ed Tech as Industry - Assessment 10 Questions

Module 4: Digital Marketing

4.1 Introduction to Digital Marketing
4.2 Digital Marketing Plan
4.3 Email Marketing
4.4 Search Engine Marketing
4.5 Search Engine Optimisation (SEO)
4.6 Google Webmaster Tools
4.7 Google Analytics
4.8 Social Media Plan
4.9 E-commerce
4.10 Content Marketing
Digital Marketing Plan Duration:
Email Marketing Duration:
Search Engine Marketing Duration:
Google Webmaster Tools Duration:
Google Analytics Duration:
Digital Marketing Assessment 10 Questions

Module 5: Important Topics from uLektz

5.1 Audio and Video Conferencing Solutions for Online Live Classes
5.2 eBook eCommerce Solutions with eBook Reader for Web and Mobile Platforms
5.3 Educational ERP and Campus Management System for Higher Education
5.4 Learning and Teaching solutions for Web and Mobile Platforms
5.5 Massive Open Online Courses (MOOCs) Delivery Platform Development
5.6 Online Examination System with Remote Proctoring
5.7 Online Registration and Application Management System for Admissions
Assessment 10 Questions

Module 6: An Introduction to Sales Process and Tools

6.1 Overview of Sales
6.2 Customer Segmentation and Prospecting - Connecting with Sales Prospects
6.3 Sales Techniques
An Introduction to Sales Process and Tools - Assessment 10 Questions

Final Assessment

Final Assessment 35 Questions

The certificate issued for the Course will have

Student's Name
Photograph
Course Title
Certificate Number
Date of Course Completion
Name(s) and Logo(s) of the Certifying Bodies

Only the e-certificate will be made available. No Hard copies. The certificates issued by uLektz Academy. can be e-verifiable at www.ulektzskills.com/verify.

Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications