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45 hours of Learning Content
Maximum 24 months.
Linear : Sequential Order
Course Overview
Digital marketing is the act of promoting and selling products and services by making use of online marketing tactics such as social media marketing, search engine marketing and email marketing.
Course Description
Digital Marketing course provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including digital marketing plan,Search Engine Optimization (SEO) campaigns, social media plan,content marketing.This course has been designed with an objective to familiarize participants with key aspects of digital marketing.
1.1 Introduction to Digital Marketing - What is Digital Marketing -Growth of Digital Media
1.2 B2B Vs B2C Marketing - Inbound VS Outbound Marketing
1.3 Multichannel Marketing
Introduction to Digital Marketing - Assessment
5 Questions2.1 Digital Marketing Plan - Situational Analysis - Goal Setting -Planning a Strategy - Action and Control
Digital Marketing Plan - Assessment
5 Questions3. 1 Email Marketing - Introduction -What is Email marketing
3.2 Email marketing tools
3.3 Planning our Email Marketing Campaign
3.4 Creating your First Email Campaign Using MailChimp - Advantages and disadvantages of E-mail Marketing
3.5 The legal framework
3.6 The Heart of E-mail Marketing Subscribers -Basic Metrics to Assess the Efficiency of E-mail Marketing
3.7 Applications and Resources for an E-mail Marketing Campaign
Email Marketing - Assessment
5 Questions4.1 Search Engine Marketing - Introduction to Search Engine Marketing - Components of Search Engine Marketing
4.2 Advantages of Search Engine Marketing
4.3 Tools used for Search engine Marketing
Search Engine Marketing - Assessment
5 Questions5.1 Search Engine Optimization(SEO) Introduction -How It Works
5.2 Well-Researched Key Phrases -Optimizing Content for Key Phrases
5.3 Link Popularity
5.4 On-page optimization
5.5 Off-page optimization
Search Engine Optimisation (SEO) - Assessment
5 Questions6.1 Google Webmaster Tools -Introduction to Google Webmaster Tools -How to set up GWT
6.2 Adding your website -Dashboard -Site Configuration
6.3 Search queries - Links to your website - Internal links - Crawl errors
Google Webmaster Tools - Assessment
5 Questions7.1 Google Analytics - Introduction to Google Analytics -How to use Google Analytics
7.2 Audience Analysis
7.3 Acquisition Overview
7.4 Behavior Analysis - Conversion Analysis
Google Analytics - Assessment
5 Questions8.1 Introduction -Prosumers Paradigm of an Active Use -The Role of Community Managers
8.2 Social Media Plan - Measuring Outcomes
8.3 Social Media Advertisement
Social Media Plan - Assessment
5 Questions9.1 E-commerce -E-Commerce Categories
9.2 Online shop
9.3 Development of an Affiliation Programme for the Online Shop (Affiliation Marketing)
9.4 Retargeting or Remarketing - Business Models to Estimate Payment Per Page in Advertising
E-commerce - Assessment
5 Questions10.1 Content Marketing An indispensable part of all methods of Digital Marketing
10.2 Role of Paid Campaigns in Digital Marketing
10.3 Introduction to Mobile Marketing
10.4 Introduction to PPC
10.5 Introduction to Conversion Optimization
Content Marketing - Assessment
10 QuestionsFinal Assessment
15 QuestionsThe certificate issued for the Course will have the student's Name, Photograph, Course Title, Certificate number, Date of course completion and the name(s) and logo(s) of the Certifying Bodies. Only the e-certificate will be made available. No Hard copies. The certificates issued by uLektz Learning Solutions Pvt. Ltd. can be e-verifiable at www.ulektz.com/skills.
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