Digital Marketing

Offered By: uLektz Academy

Certified By: The Academic Council of uLektz

Author: uLektz Learning Solutions

45 hours of Learning Content

Maximum 24 months.

Learning Path

Linear : Sequential Order

Course Overview
Digital marketing is the act of promoting and selling products and services by making use of online marketing tactics such as social media marketing, search engine marketing and email marketing.


Course Description
Digital Marketing course provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including digital marketing plan,Search Engine Optimization (SEO) campaigns, social media plan,content marketing.This course has been designed with an objective to familiarize participants with key aspects of digital marketing.

Course Study Materials

Module 1: Introduction to Digital Marketing

  • 1.1 Introduction to Digital Marketing - What is Digital Marketing -Growth of Digital Media

  • 1.2 B2B Vs B2C Marketing - Inbound VS Outbound Marketing

  • 1.3 Multichannel Marketing

  • Introduction to Digital Marketing - Assessment

    5 Questions

Module 2 : Digital Marketing Plan

  • 2.1 Digital Marketing Plan - Situational Analysis - Goal Setting -Planning a Strategy - Action and Control

  • Digital Marketing Plan - Assessment

    5 Questions

Module 3 : Email Marketing

  • 3. 1 Email Marketing - Introduction -What is Email marketing

  • 3.2 Email marketing tools

  • 3.3 Planning our Email Marketing Campaign

  • 3.4 Creating your First Email Campaign Using MailChimp - Advantages and disadvantages of E-mail Marketing

  • 3.5 The legal framework

  • 3.6 The Heart of E-mail Marketing Subscribers -Basic Metrics to Assess the Efficiency of E-mail Marketing

  • 3.7 Applications and Resources for an E-mail Marketing Campaign

  • Email Marketing - Assessment

    5 Questions

Module 4 : Search Engine Marketing

  • 4.1 Search Engine Marketing - Introduction to Search Engine Marketing - Components of Search Engine Marketing

  • 4.2 Advantages of Search Engine Marketing

  • 4.3 Tools used for Search engine Marketing

  • Search Engine Marketing - Assessment

    5 Questions

Module 5 : Search Engine Optimisation (SEO)

  • 5.1 Search Engine Optimization(SEO) Introduction -How It Works

  • 5.2 Well-Researched Key Phrases -Optimizing Content for Key Phrases

  • 5.3 Link Popularity

  • 5.4 On-page optimization

  • 5.5 Off-page optimization

  • Search Engine Optimisation (SEO) - Assessment

    5 Questions

Module 6 : Google Webmaster Tools

  • 6.1 Google Webmaster Tools -Introduction to Google Webmaster Tools -How to set up GWT

  • 6.2 Adding your website -Dashboard -Site Configuration

  • 6.3 Search queries - Links to your website - Internal links - Crawl errors

  • Google Webmaster Tools - Assessment

    5 Questions

Module 7 : Google Analytics

  • 7.1 Google Analytics - Introduction to Google Analytics -How to use Google Analytics

  • 7.2 Audience Analysis

  • 7.3 Acquisition Overview

  • 7.4 Behavior Analysis - Conversion Analysis

  • Google Analytics - Assessment

    5 Questions

Module 8 : Social Media Plan

  • 8.1 Introduction -Prosumers Paradigm of an Active Use -The Role of Community Managers

  • 8.2 Social Media Plan - Measuring Outcomes

  • 8.3 Social Media Advertisement

  • Social Media Plan - Assessment

    5 Questions

Module 9 : E-commerce

  • 9.1 E-commerce -E-Commerce Categories

  • 9.2 Online shop

  • 9.3 Development of an Affiliation Programme for the Online Shop (Affiliation Marketing)

  • 9.4 Retargeting or Remarketing - Business Models to Estimate Payment Per Page in Advertising

  • E-commerce - Assessment

    5 Questions

Module 10 : Content Marketing

  • 10.1 Content Marketing An indispensable part of all methods of Digital Marketing

  • 10.2 Role of Paid Campaigns in Digital Marketing

  • 10.3 Introduction to Mobile Marketing

  • 10.4 Introduction to PPC

  • 10.5 Introduction to Conversion Optimization

  • Content Marketing - Assessment

    10 Questions

Final Assessment

  • Final Assessment

    15 Questions


The certificate issued for the Course will have the student's Name, Photograph, Course Title, Certificate number, Date of course completion and the name(s) and logo(s) of the Certifying Bodies. Only the e-certificate will be made available. No Hard copies. The certificates issued by uLektz Learning Solutions Pvt. Ltd. can be e-verifiable at

  • Students are required to take online assessments with eProctoring.
  • Students will be assessed both at the end of each module and at the end of the Course.
  • Students scoring a minimum of 50% in the assessments are considered for Certifications
100% online Course

Access from anywhere, anytime

eProctored Assessments

Authenticated and Verified Assessments

English Language

Easy to understand simplified text & video content


Official recognition for better job placements and careers

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Registration opens on 04-02-2019


Your registration details are under review. It should take about 1 to 2 working days. Once approved you will be notified by email and then you should be able to access the course.

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Course starts on 12-07-2019

Course Enrollment


You have completed 6 hours of learning for 21-04-2021. You can continue learning starting 22-04-2021.


This course can only be taken in sequential order.


You have completed the course. You will be notified by email once the certificate is generated.


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