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Learning Path

Non-Linear: Random Order

About the Course

Course Overview: In today's digital landscape, social media has become an indispensable tool for businesses and individuals alike. This comprehensive online course is designed to equip you with the skills and strategies needed to effectively manage social media platforms for various purposes, whether for business growth, personal branding, or community engagement.

Course Outcome: By the end of this course, you will gain a comprehensive understanding of social media management strategies and tactics. You'll be equipped to develop and execute successful social media campaigns, measure their impact, and cultivate a thriving online presence.

Course Objectives:

Upon successful completion of this course, you will be able to:

  • · Understand the social media landscape and identify the most relevant platforms for their target audience.
  • · Develop a strategic social media plan aligned with business goals and objectives.
  • · Create engaging and effective social media content that resonates with target audiences.
  • · Use social media analytics tools to measure the performance of social media campaigns.
  • · Manage and respond to social media interactions, including comments, messages, and reviews.
  • · Handle social media crises and protect brand reputation.
.

Course Study Materials
Module 1: Introduction to Social Media Management
  • 1.1 Introduction
  • 1.2 Understanding the different types of social media platforms
  • 1.3 Identifying Social Media Goals and Objectives
  • Introduction to Social Media Management - Assessment 10 Questions
Module 2: Social Media Strategy Development
  • 2.1 Introduction
  • 2.2 Defining target audience persons
  • 2.3 Creating a social media content calendar
  • 2.4 Establishing social media metrics and KPIs
  • Social Media Strategy Development - Assessment 10 Questions
Module 3 : Social Media Content Creation and Management
  • 3.1 Introduction
  • 3.2 Creating Engaging Visual Content
  • 3.3 Using Social Media Scheduling Tool
  • 3.4 Managing Social Media Communities
  • Social Media Content Creation and Management - Assessment 15 Questions
Module 4: SOCIAL MEDIA ANALYTICS AND MEASUREMENTS
  • 4.1 DESCRIPTION
  • 4.2 MEASURING SOCIAL MEDIA ENGAGEMENTS
  • 4.3 TRACKING SOCIAL MEDIA ROI
  • 4.4 ANALYSING SOCIAL MEDIA TRENDS AND INSIGHTS
  • SOCIAL MEDIA ANALYTICS AND MEASUREMENTS - Assessment 10 Questions
Module 5: Social media crisis management
  • 5.1 What is Social media crisis management?
  • 5.2 Developing a social media crisis management plan
  • 5.3 Responding to negative comments and reviews
  • 5.4 Protecting brand reputation
  • Social media crisis management - Assessment 10 Questions
Final Assesement
  • Final Assesement 20 Questions

The certificate issued for the Course will have

  • Student's Name
  • Photograph
  • Course Title
  • Certificate Number
  • Date of Course Completion
  • Name(s) and Logo(s) of the Certifying Bodies
  • .

    Only the e-certificate will be made available. No Hard copies. The certificates issued by The Academic Council of uLektz. can be e-verifiable at www.ulektzskills.com/verify.

    • Students will be assessed both at the end of each module and at the end of the Course.
    • Students scoring a minimum of 50% in the assessments are considered for Certifications
    certificate
...
₹1499
Features:
  • 40 hours Learning Content
  • 100% online Courses
  • English Language
  • Certifications

Course

Registration opens on 04-02-2019

Course

Your registration details are under review. It should take about 1 to 2 working days. Once approved you will be notified by email and then you should be able to access the course.

Course Approved

Approval Pending - In-Progress

Course access details will be shared within 24 hours.
For help contact: support@ulektz.com

Course Enrollment

Course

Course starts on 29-12-2023

Course

You have completed 6 hours of learning for 24-02-2024. You can continue learning starting 25-02-2024.

Course

This course can only be taken in sequential order.

Course

You have completed the course. You will be notified by email once the certificate is generated.

Course

Are you sure want to enroll this course?.

Course

Course

S.no Date Title Reason

Result Summary

Social Media Management