uLektz Skills

Learning Path

Non-Linear: Random Order

About the Course

Course Objective

? Discuss the up-to-date trends and knowledge in digital marketing.

? Apply selected digital marketing tools in business settings.

? Analyse digital marketing issues by using the relevant concepts, frameworks, and principles.

? Provide and evaluate digital marketing solutions.

? Propose a comprehensive marketing strategy and implementation plan to an organization with a focus onthe current digital landscape.

? Collaborate with your team members in the group project.

? Prepare digital marketing collaterals and proposals

? Apply digital marketing strategies to promote the organization

? Conceptualize and execute the idea of coordinated email, Whatsapp,Social media marketing campaigns.

Course Outcomes:

Learners will be able to :

? Analyze the current digital landscape

? Differentiate traditional versus digital marketing

? Develop Digital marketing strategy and creative ideas for promotion of products and services of the company

? Acquire practical experience of Digital marketing tactics such as

• Website development and design

• Social media marketing

• Content marketing

• Search engine marketing

• Online advertising

• Email marketing

• Marketing by using latest digital technologies

? Explore Digital marketing effectiveness measurement by means of live examples.

Course Study Materials

Module1: INTRODUCTION TO DIGITAL MARKETING, WEBSITE DESIGN AND DEVELOPMENT

In this module of the Digital Marketing Course Syllabus, learners will be introduced to the concept of digital marketing and its significance in the current business landscape. They will understand the various digital marketing channels and how they can be leveraged to reach the target audience effectively. This module of the Digital Marketing Syllabus will also cover the basics of website design and development. Learners will understand the elements of a good website and the importance of responsive web design. They will learn about user experience and user interface design principles. The module will also provide an introduction to HTML, CSS, and JavaScript.

1.1 What is Digital Marketing? - Importance of Digital Marketing in today's business landscape
1.2 Understanding the customer journey in Digital Marketing
1.3 Overview of various Digital Marketing channels
1.4 Basics of Website Design and Development - Elements of a Good Website
1.5 Responsive Web Design and Its Importance
1.6 Understanding User Experience and User Interface Design
1.7 Basics of HTML, CSS, and JavaScript
INTRODUCTION TO DIGITAL MARKETING, WEBSITE DESIGN AND DEVELOPMENT 10 Questions

Module 2: SEARCH ENGINE OPTIMIZATION (SEO) AND PAY-PER-CLICK ADVERTISING (PPC)

In this module of the Digital Marketing Course Syllabus, learners will be introduced to search engine optimization (SEO) and its importance in digital marketing. They will learn about on-page and off-page SEO techniques, keyword research and analysis, and technical SEO. The module will also cover how to conduct a website audit using tools such as Google Analytics and Google Search Console. This module of the Digital Marketing Syllabus will also cover pay-per-click advertising (PPC) and its importance in digital marketing. Learners will be introduced to Google Ads and Bing Ads and learn about keyword research and selection. They will also understand how to create and optimize ads and how to manage and optimize campaigns.

2.1 Introduction to Search Engine Optimization
2.2 On-page SEO techniques
2.2.1 Off-page SEO techniques
2.3 Keyword research and analysis
2.4 Google Analytics and Google Search Console
2.5 Technical SEO and website audit
2.6 Introduction to Pay-Per-Click Advertising
2.7 Google Ads and Bing Ads
2.8 Keyword Research and Selection
2.9 Ad Creation and Optimization
2.10 Campaign Management and Optimization
SEARCH ENGINE OPTIMIZATION (SEO) AND PAY-PER-CLICK ADVERTISING (PPC) - Assessment 10 Questions

Module 3: SOCIAL MEDIA MARKETING & EMAIL MARKETING

In this module of the Digital Marketing Course Syllabus, learners will be introduced to social media marketing and its importance in digital marketing. Student will learn about different social media platforms and understand how to develop a social media strategy. The module will cover creating and curating content for social media and how to advertise on social media.This module of the Digital Marketing Syllabus will also cover email marketing and its importance in digital marketing. Learners will understand how to build an email list and create effective email campaigns. Student will also learn about email automation and segmentation and how to analyze email marketing metrics.

3.1 Introduction to Social Media Marketing - Understanding Different Social Media Platforms
3.2 Developing a Social Media Strategy - Creating and Curating Content for Social Media
3.3 Social Media Advertising
3.4 Introduction to Email Marketing
3.5 Building an email list
3.6 Creating effective email campaigns - Email automation and segmentation
3.7 Email marketing metrics and analysis
SOCIAL MEDIA MARKETING & EMAIL MARKETING - Assessment 10 Questions

Module 4: CONTENT MARKETING & MOBILE MARKETING

In this module of the Digital Marketing Course Syllabus, learners will be introduced to content marketing and its importance in digital marketing. Student will learn about different types of content and how to develop a content marketing strategy. The module will also cover creating and publishing high-quality content and how to distribute and promote content. This module of the Digital Marketing Syllabus will also cover mobile marketing and its importance in digital marketing. Learners will understand the basics of mobile website design and development and app store optimization. Student will also learn about SMS and MMS marketing and how to advertise on mobile devices.

4.1 Introduction to Content Marketing - Understanding different types of content
4.2 Developing a content marketing strategy
4.3 Creating And Publishing High-quality Content
4.4 Content Distribution And Promotion
4.5 Introduction to Mobile Marketing
4.6 Mobile Website Design and Development
4.7 Mobile Apps and App Store Optimization
4.8 SMS and MMS Marketing
4.9 Mobile Advertising
CONTENT MARKETING & MOBILE MARKETING - Assessment 10 Questions

Module 5: VIDEO MAREKTING, ANALYTICS AND REPORTING

In this module of the Digital Marketing Course Syllabus, learners will be introduced to video marketing and its importance in digital marketing. Student will learn about different types of video content and how to create and edit videos. The module will also cover video marketing on different platforms and how to analyze video metrics. In this module of the Digital Marketing Syllabus, learners will understand the basics of analytics and reporting in digital marketing. Student will learn about Google Analytics and other analytics tools and understand how to measure website traffic and user behaviour. The module will also cover measuring campaign effectiveness and reporting and data visualization

5.1 Introduction to Video Marketing
5.2 Different Types of Video Content
5.3 Creating and Editing Videos
5.4 Video Marketing on Different Platforms
5.5 Video Metrics and Analysis
5.6 Introduction to Analytics and Reporting
5.7 Google Analytics and Other Analytics Tools
5.8 Understanding Website Traffic and User Behaviour
5.9 Measuring Campaign Effectiveness
5.10 Reporting and Data Visualization
VIDEO MAREKTING, ANALYTICS AND REPORTING - Assessment 10 Questions

Final Assessment

Final Assessment 50 Questions

The certificate issued for the Course will have

Student's Name
Photograph
Course Title
Certificate Number
Date of Course Completion
Name(s) and Logo(s) of the Certifying Bodies

Only the e-certificate will be made available. No Hard copies. The certificates issued by The Academic Council of uLektz. can be e-verifiable at www.ulektzskills.com/verify.

Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications