uLektz Skills

Learning Path

Non-Linear: Random Order

About the Course

Course Objectives

Understanding Digital Marketing: Grasp the fundamentals of digital marketing, including its various channels and strategies.
Strategic Planning: Learn how to develop and implement effective digital marketing strategies.
Data Analytics: Understand the importance of data in digital marketing and how to analyze and use it to make informed decisions.
Integration with Other Marketing Efforts: Learn how to integrate digital marketing with traditional marketing efforts for a cohesive strategy.

Learning Objectives

SEO (Search Engine Optimization): Develop skills to improve website visibility on search engines.
Content Marketing: Learn to create and distribute valuable content to attract and engage target audiences.
Social Media Marketing: Understand how to leverage social media platforms to promote products and services.
Email Marketing: Develop effective email marketing campaigns to nurture leads and build customer relationships.
PPC (Pay-Per-Click) Advertising: Learn to create and manage PPC campaigns to drive targeted traffic to websites.
Analytics and Reporting: Gain proficiency in using tools like Google Analytics to measure and analyze digital marketing performance.

Skills Development

Technical Skills: Mastery of digital marketing tools and platforms.
Analytical Skills: Ability to analyze data and metrics to optimize marketing efforts.
Creative Skills: Develop creativity in designing compelling marketing campaigns and content.
Communication Skills: Learn to communicate effectively with target audiences through various digital channels.

Career Path

Digital Marketing Specialist: Develop and implement digital marketing strategies for businesses.
SEO Specialist: Focus on improving website rankings and driving organic traffic.
Content Marketer: Create and distribute engaging content to attract and retain customers.
Social Media Manager: Manage and grow social media presence for brands.
Email Marketing Manager: Develop and execute email marketing campaigns.
PPC Specialist: Create and manage paid advertising campaigns on platforms like Google Ads and social media.
Digital Marketing Manager: Oversee all digital marketing efforts and coordinate with other marketing teams.
Analytics Specialist: Analyze digital marketing data to provide insights and recommendations.

Course Study Materials

Introduction to Digital Marketing

Definition and importance of digital marketing
Evolution of digital marketing
Digital marketing channels overview
For Reference: Overview of Digital Marketing Duration:
For Reference: Traditional Marketing vs. Digital Marketing Duration:
For Reference: Evolution of Digital marketing Duration:
Unit1 Test 10 Questions

Digital Marketing Strategy

Setting marketing objectives
Identifying target audience
Developing buyer personas
Creating a digital marketing plan
For Reference: Marketing Objectives Duration:
For Reference: Identifying Target Audience Duration:
For Reference: Creating a Digital Marketing plan Duration:
Unit2 Test 10 Questions

Content Marketing

Content strategy and planning
Creating engaging content
Content distribution and promotion
Measuring content performance
For reference: Content Strategy Duration:
For Reference: Content Distribution with A.I. Duration:
For Reference: How to Track Article Authors and Measure Content Performance Duration:
Unit 3 Test DM 5 Questions

Search Engine Optimization

On-page SEO techniques
Off-page SEO strategies
Technical SEO
Local SEO
For Reference: On-Page SEO techniques in 2025 Duration:
For Reference: Best SEO strategies Duration:
For Reference: Technical SEO with AI Duration:
For Reference: SEO Strategies Duration:
Unit4 DM Test 5 Questions

Search Engine Marketing (SEM) and PayPerClick (PPC) Advertising

Google Ads fundamentals
Creating and managing PPC campaigns
Ad copywriting and landing page optimization
Bid management and budget allocation
For Reference: Google ADs Duration:
For Reference: Create and Manage Perfect Ads Duration:
For Reference: Bid Management and Budget Duration:
Unit 5 Test 5 Questions

Social Media Marketing

Social media strategy development
Platform-specific marketing
Social media advertising
Social media analytics and reporting
For Reference: How to Develop a Social Media Strategy Duration:
For Reference: Social Media Analytics Duration:
Unit6 Test DM 5 Questions

Email Marketing

Introduction to Email Marketing
Email campaign design and copywriting
Email automation and drip campaigns
Measuring email marketing effectiveness
For Reference: Email Marketing Expert Duration:
For reference: Launch An email Drip Campaign Duration:
Unit7 Test DM 5 Questions

Mobile Marketing

Mobile-first design principles
App store optimization (ASO)
SMS and push notification marketing
Location-based marketing
For Reference: Mobile Marketing Strategies Duration:
For Reference: Push Notifications Duration:
Unit8 5 Questions

Analytics and Data-Driven Marketing

Google Analytics fundamentals
Analyzing marketing data
Creating reports and dashboards
For Reference: What is Google Analytics Duration:
For Reference: G4 Tutorials Duration:
Unit9 Test 5 Questions

Conversion Rate Optimization

CRO principles and best practices
A B testing and multivariate testing
Landing page optimization
User experience (UX) design for conversion
For Reference: CRO unlocked Duration:
For Reference: A B testing and multivariate testing Duration:
Unit10 Test DM 5 Questions

Emerging Trends in Digital marketing

Artificial Intelligence in marketing
Voice search optimization
Chatbots and conversational marketing
Augmented and Virtual Reality in marketing
For Reference: AR and VR Duration:
For Reference: Examples of Conversation Marketing Duration:
For Reference: Agentic AI marketing Duration:
Unit11 Test 5 Questions

Legal and Ethical Considerations

Data privacy regulations (GDPR, CCPA)
Ethical considerations in digital marketing
Accessibility in digital marketing
Brand safety and ad fraud prevention
For Reference: GDPR and CCPA Duration:
For Reference: Ethical Considerations Duration:
Accessbility in DM Duration:
Unit 12 Test 5 Questions

Digital Marketing Strategy Integretion

Integrating various digital marketing channels
Omnichannel marketing approach
Marketing automation
Customer journey mapping
Omni Channel Marketing Duration:
How To Create A Customer Journey Map Duration:
Unit 13 Test 5 Questions

Final Assessment

Final Assessment 10 Questions

The certificate issued for the Course will have

Student's Name
Photograph
Course Title
Certificate Number
Date of Course Completion
Name(s) and Logo(s) of the Certifying Bodies

Only the e-certificate will be made available. No Hard copies. The certificates issued by SST College of Arts and Commerce Mumbai. can be e-verifiable at www.ulektzskills.com/verify.

Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications