uLektz Skills

Learning Path

Non-Linear: Random Order

About the Course

Course Curriculum:

Social Media Management

Course Objectives

By the end of this course, learners will:

1.Understand the fundamental concepts of social media management and its role in digital marketing.

2.Develop a comprehensive social media strategy tailored to specific business goals and audiences.

3.Create, curate, and publish engaging and high-quality content for different social media platforms.

4.Learn best practices for community engagement, audience growth, and brand loyalty.

5.Analyze and interpret social media metrics to optimize performance and increase ROI.

6.Implement effective social media advertising campaigns across various platforms.

7.Use automation and management tools to streamline social media operations.

8.Understand legal, ethical, and data privacy considerations in social media marketing.

9.Gain hands-on experience by executing a real-world social media campaign.

10.Develop a portfolio to showcase expertise and prepare for career opportunities in social media management.

Course Outcomes

Upon successful completion of this course, participants will be able to:

? Develop and execute a social media marketing plan aligned with business objectives.

? Craft compelling and visually appealing content optimized for different platforms.

? Manage and engage with online communities to build brand trust and loyalty.

? Track, measure, and analyze social media performance using analytics tools.

? Launch and optimize paid advertising campaigns to increase brand visibility and conversions.

? Use automation tools to improve workflow and maximize efficiency.

? Navigate legal and ethical challenges in social media management.

? Apply learned strategies to a real-world business or personal brand.

? Gain industry-recognized certification, improving employability in digital marketing roles.

Course Study Materials

Introduction to Social Media Management

What is Social Media Management?
The Role of Social Media in Digital Marketing
Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, Pinterest)
The Evolution of Social Media Marketing
Career Opportunities in Social Media
Ref: Introduction to Social Media Duration:
Unit1 Test 10 Questions

Social Media Strategy Development

Setting SMART Goals for Social Media Marketing
Identifying and Understanding Target Audiences
Conducting Competitor and Market Research
Selecting the Right Platforms Based on Business Objectives
Social Media Trends and Emerging Technologies
Ref:Social Media Strategy Development Duration:
Unit 2 Test 10 Questions

Content Creation & Branding

Crafting Engaging Content
Storytelling and Copywriting for Social Media
Branding Principles for a Consistent Online Presence
Content Planning and Calendar Management
Tools for Content Creation
Ref:Content Marketing Duration:
Unit3 Test 10 Questions

Community Engagement & Audience Growth

Strategies for Increasing Followers and Engagement
Best Practices for Responding to Comments, Messages, and Reviews
Managing Online Communities and Building Brand Loyalty
Collaborations and Influencer Marketing
Handling Crisis Situations on Social Media
Ref:Community Engagement Duration:
Unit4 Test 10 Questions

Social Media Analytics & Performance Tracking

Understanding Key Social Media Metrics (Reach, Engagement, CTR, Conversions)
Using Analytics Tools (Facebook Insights, Instagram Analytics, YouTube Studio)
Google Analytics for Social Media Tracking
Creating Performance Reports and Data Interpretation
Optimizing Strategy Based on Data-Driven Insights
Ref:Social Media Metrics to Track Duration:
Unit5 Test 10 Questions

Paid Advertising on Social Media

Introduction to Paid Advertising on Facebook, Instagram, LinkedIn, TikTok, and X
Setting Up and Managing Ad Campaigns
Budgeting, Targeting, and Bidding Strategies
A/B Testing and Ad Optimization
Measuring ROI and Ad Performance
Paid Advertising on Social Media Duration:
Unit6 Test 10 Questions

Social Media Automation & Management Tools

Scheduling & Automating Content (Hootsuite, Buffer, Sprout Social)
AI and Chatbots in Social Media Management
Streamlining Workflows for Efficiency
Managing Multiple Social Media Accounts Effectively
Ref: Social Media Automation and Management Tools Duration:
Unit7 Test 10 Questions

Legal, Ethical & Data Privacy Considerations

Copyright, Licensing, and Fair Use Policies
GDPR and Data Protection Regulations
Ethical Challenges in Social Media Management
Handling Fake News, Misinformation, and Online Harassment
Ref:Legal, Ethical & Data Privacy Considerations Duration:
Unit8 Test 10 Questions

Practical Application & Case Studies

Analyzing Successful Social Media Campaigns
Hands-on Project: Planning and Executing a Social Media Strategy
Reviewing and Optimizing Real-World Social Media Performance
Ref: Planning and Executing a Social Media Strategy Duration:
Unit9 Test 10 Questions

Certification & Career Development

Building a Portfolio for Social Media Careers
Resume and LinkedIn Optimization for Job Hunting
Freelancing vs. Full-Time Opportunities in Social Media Management
Preparing for Industry Certifications (Meta, Google, HubSpot, etc.)
Preparing for Industry Certifications
Certification & Career Development Duration:
Unit10 Test 10 Questions

Final Assessment

Final Assessment 20 Questions

The certificate issued for the Course will have

Student's Name
Photograph
Course Title
Certificate Number
Date of Course Completion
Name(s) and Logo(s) of the Certifying Bodies

Only the e-certificate will be made available. No Hard copies. The certificates issued by SST College of Arts and Commerce Mumbai. can be e-verifiable at www.ulektzskills.com/verify.

Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications