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Learning Path

Non-Linear: Random Order

About the Course

Course Overview: This online course on Content Writing and Digital Marketing offers comprehensive insights into crafting compelling content and leveraging digital platforms for effective marketing strategies. Participants will delve into various facets of content creation, optimization, and distribution across diverse digital channels. The course covers essential principles and practical techniques essential for successful content marketing campaigns within the digital landscape.

Course Outcome:

.  Mastering compelling storytelling techniques for diverse digital platforms.
.  Developing strategic content plans aligned with specific marketing objectives
.  Crafting engaging content optimized for various digital channels.
.  Implementing effective SEO practices to enhance content visibility and reach.
.  Analyzing metrics to evaluate content performance and refine strategies.


Course Study Materials
Module 1: Introduction to Content Writing and Digital Marketing
  • 1.1 What is content writing?
  • 1.2 The importance of content marketing
  • 1.3 The different types of digital marketing channels
  • 1.4 Setting goals for your content marketing efforts
  • Introduction to Content Writing and Digital Marketing - Assessment 10 Questions
Module 2: Content Writing Fundamentals
  • 2.1 The basics of grammar and punctuation
  • 2.2 How to write clear and concise copy
  • 2.3 How to structure your content for maximum impact
  • 2.4 How to use storytelling to engage your audience
  • Content Writing Fundamentals -Assessment 10 Questions
Module 3: Search Engine Optimization (SEO)
  • 3.1 What is SEO and why is it important?
  • 3.2 Keyword research and on-page optimization
  • 3.3 Technical SEO and off-page optimization
  • 3.4 Tracking your SEO performance
  • Search Engine Optimization (SEO) - Assessment 10 Questions
Module 4: Social Media Marketing
  • 4.1 Creating social media profiles
  • 4.2 Developing a social media content strategy
  • 4.3 Engaging with your audience on social media
  • 4.4 Measuring your social media ROI
  • Social Media Marketing - Assessment 10 Questions
Module 5: Content Marketing Strategy
  • 5.1 Creating a content marketing persona
  • 5.2 Developing a content calendar
  • 5.3 Promoting your content on social media and other channels
  • 5.4 Measuring the success of your content marketing campaign
  • Content Marketing Strategy - Assessment 10 Questions
Final Assessment
  • Final Assessment 20 Questions

The certificate issued for the Course will have

  • Student's Name
  • Photograph
  • Course Title
  • Certificate Number
  • Date of Course Completion
  • Name(s) and Logo(s) of the Certifying Bodies
  • .

    Only the e-certificate will be made available. No Hard copies. The certificates issued by The Academic Council of uLektz. can be e-verifiable at www.ulektzskills.com/verify.

    • Students will be assessed both at the end of each module and at the end of the Course.
    • Students scoring a minimum of 50% in the assessments are considered for Certifications
  • 60 hours Learning Content
  • 100% online Courses
  • English Language
  • Certifications


Registration opens on 04-02-2019


Your registration details are under review. It should take about 1 to 2 working days. Once approved you will be notified by email and then you should be able to access the course.

Course Approved

Approval Pending - In-Progress

Course access details will be shared within 24 hours.
For help contact: support@ulektz.com

Course Enrollment


Course starts on 15-12-2023


You have completed 6 hours of learning for 24-02-2024. You can continue learning starting 25-02-2024.


This course can only be taken in sequential order.


You have completed the course. You will be notified by email once the certificate is generated.


Are you sure want to enroll this course?.



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Result Summary

Content Writing and Digital Marketing