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Learning Path

Non-Linear: Random Order

About the Course

Course Overview: In today's digital landscape, social media has become an indispensable tool for businesses and individuals alike. This comprehensive online course is designed to equip you with the skills and strategies needed to effectively manage social media platforms for various purposes, whether for business growth, personal branding, or community engagement.

Course Outcome: By the end of this course, you will gain a comprehensive understanding of social media management strategies and tactics. You'll be equipped to develop and execute successful social media campaigns, measure their impact, and cultivate a thriving online presence.

Course Objectives:

Upon successful completion of this course, you will be able to:

  • · Understand the social media landscape and identify the most relevant platforms for their target audience.
  • · Develop a strategic social media plan aligned with business goals and objectives.
  • · Create engaging and effective social media content that resonates with target audiences.
  • · Use social media analytics tools to measure the performance of social media campaigns.
  • · Manage and respond to social media interactions, including comments, messages, and reviews.
  • · Handle social media crises and protect brand reputation.

Course Study Materials
Module 1: Introduction to Social Media Management
  • 1.1 The evolution of social media and its impact on businesses
  • 1.2 Understanding the different types of social media platforms
  • 1.3 Identifying social media goals and objectives
  • Introduction to Social Media Management - Assessment 10 Questions
Module 2: Social Media Strategy Development
  • 2.1 Conducting a social media audit
  • 2.2 Defining target audience personas
  • 2.3 Creating a social media content calendar
  • 2.4 Establishing social media metrics and KPI's
  • Social Media Strategy Development - Assessment 10 Questions
Module 3: Social Media Content Creation and Management
  • 3.1 Writing effective social media copy
  • 3.2 Creating engaging visual content
  • 3.3 Using social media scheduling tools
  • 3.4 Managing social media CommModuley
  • Social Media Content Creation and Management - Assessment 10 Questions
Module 4: Social Media Analytics and Measurement
  • 4.1 Understanding social media analytics tools and dashboards
  • 4.2 Measuring social media engagement
  • 4.3 Tracking social media ROI
  • 4.4 Analyzing social media trends and insights
  • Social Media Analytics and Measurement - Assessment 10 Questions
Module 5: Social Media Crisis Management
  • 5.1 Identifying potential social media crisis
  • 5.2 Developing a social media crisis management plan
  • 5.3 Responding to negative comments and reviews
  • 5.4 Protecting brand reputation
  • Social Media Crisis Management - Assessment 10 Questions
Final Assessment
  • Final Assessment 20 Questions

The certificate issued for the Course will have

  • Student's Name
  • Photograph
  • Course Title
  • Certificate Number
  • Date of Course Completion
  • Name(s) and Logo(s) of the Certifying Bodies
  • .

    Only the e-certificate will be made available. No Hard copies. The certificates issued by The Academic Council of uLektz. can be e-verifiable at www.ulektzskills.com/verify.

    • Students will be assessed both at the end of each module and at the end of the Course.
    • Students scoring a minimum of 50% in the assessments are considered for Certifications
  • 60 hours Learning Content
  • 100% online Courses
  • English Language
  • Certifications


Registration opens on 04-02-2019


Your registration details are under review. It should take about 1 to 2 working days. Once approved you will be notified by email and then you should be able to access the course.

Course Approved

Approval Pending - In-Progress

Course access details will be shared within 24 hours.
For help contact: support@ulektz.com

Course Enrollment


Course starts on 15-12-2023


You have completed 6 hours of learning for 24-02-2024. You can continue learning starting 25-02-2024.


This course can only be taken in sequential order.


You have completed the course. You will be notified by email once the certificate is generated.


Are you sure want to enroll this course?.



S.no Date Title Reason

Result Summary

Social Media Management